Our quantitative market research among consumers, businesses, and charities into cheque usage, commissioned every year, has the following key objectives:
- to understand what consumers, businesses and charities use cheques for, why they use them and their sentiment towards cheques
- to understand the extent to which customers are aware of cheque imaging (since 2015).
2018 will be the 12th consecutive year of research among the general public (through Kantar TNS), the 10th year (through BDRC Continental) among businesses and it will be the third year that we have focussed on charities as well.
The cheque image awareness questions were included for the first time in 2015; these questions are circulated twice a year: once in the spring and in the autumn.
The key findings from our market research can be found below.
In addition to our annual tracking research, the C&CCC commissioned Ipsos MORI to undertake some qualitative (autumn 2014) and quantitative (start of 2015) research across the UK among the public, businesses and NfPs (not-for-profits including charities) to understand the views of cheque users about the introduction of cheque imaging.
The reports can be found below.
Please contact us if you require any previous market research at Enquiries@wearepay.uk